Publishing a book is much easier than you may think, and just because it’s a book, the perceived importance and value that your potential patient or client places on the information inside may significantly increase their desire and follow through to make that initial appointment or purchase.
Before you become overwhelmed, I’m not talking about a four-hundred-page tome. No, in this case, shorter is better. Far better. It’s easier for you to create, and your patient or client is much more likely to read it and even give it to their friends and family, and more likely that those people will read it. And by short, I mean one hundred pages or fewer.